I've been in publishing for over a decade, following the industry from print to digital to content marketing. Currently living and working remotely across the US + sometimes the rest of the world.
For content creators across industries, catching and sustaining audience attention is more challenging than ever.
Navigating that evolution from a traditional B2B business model is a little trickier than simply throwing up a website on top of homegrown or cobbled-together back-end technology. Never fear, we’ve rounded some of the best pearls of wisdom from four B2B influencers to help motivate you when the going gets tough.
eMarketer estimates that by the end of this year, the number of millennials viewing digital videos will reach 77 million – 92% of all millennial internet users combined – and only continue to rise. Sure, the age group may be watching more videos than any other, and the numbers are certainly compelling – but, unfortunately, not the ones that matter.
Nordstrom is no stranger to innovation. For years, the company’s been ahead of the pack, consistently investing in technological and digital advancements as they become available, paired, of course, with a solid reputation for extraordinary customer experience and service. The result? Steady growth, outstanding levels of engagement, and success – lots and lots of it.
The brilliant campaign is sending shockwaves through the industry with its (in this day and age) truly revolutionary standpoint: instead of shopping, go enjoy nature with your family and friends on your day off.
It’s a great excuse to have some fun, even at work, but there’s something more to it that gets people so truly excited and engaged. The National Retail Federation (NRF) has reported that more than 157 million Americans (that’s 64% of the population) anticipate celebrating in some way on the 31st, with spending expected to reach a cool $6.9 billion.
Increasingly accumulating and advanced data and technology are swiftly and continuously changing the customer experience environment as markets, business, needs, and regulations continue to evolve. It’s up to us to keep up and ahead of the curve if we want to be recognized as industry leaders – and successful ones at that.
Accepting the reality, potential, and power of digital transformation is all well and good, but without advocating and committing to truly supporting change and innovation within your organization, youre not going to get very far. Its a matter that boils down to culture.
Getty Images Visual Trends 2016 Mid-Year Report
Every visual we see - the ones that come across our social media feeds, the essays we leaf through, the ads we view - construct our understanding of the world around us.
Increased Immersion: Virtual Reality Filmmaker Shar...
If you’ve been paying attention to the digital landscape, you know just how enormously significant Instagram is in terms of content creation and audience engagement. The social network has 400 million monthly active users around the world, and will have an estimated 106.2 million in the U.S. alone by 2018.
A recent study, powered by SAP and Knowledge@Wharton, has revealed that 51% of today’s business leaders believe that simplification is of strategic importance – and yet only 17% feel that their efforts have been successful.
Streamline Your Content With Visual Simplicity