A designer’s eye, social media expertise, and over a decade of experience in the world of publishing and content creation. B2B - tech - brands - travel - lifestyle
Standing out in our content marketing efforts is an increasingly difficult task in a world saturated with ads, videos, blogs, campaigns, and images. Quality content rises to the top, and content with a mission goes even further.
Mass marketing is becoming a thing of the past. Today, the more customized a product or brand can be, the better. But although personalization has been a buzzword in the content marketing industry for some years, how many companies have realized its full potential?
In just two years, Margaret Magnarelli, Managing Editor and Head of Content at Monster, has helped catapult the site’s viewership to 43 million unique visitors and 96 million pageviews in 2016 – an 18 percent increase over the previous year. Here, details on “How Now Wow” and her content philosophy, including why empathy is more important than ever when communicating with your audience.
It’s only a few months into 2017, but brands are already making their presences known – in a big way. Concepts and visuals are stronger than ever in this year’s content marketing efforts. “We’re in a golden age of visuals, and content is king,” says Pam Grossman, Getty Images’ Director of Visual Trends. “2017 is all about images that are bold, impactful, and evocative.”
For content creators across industries, catching and sustaining audience attention is more challenging than ever.
The inimitable Pam Grossman, Director of Visual Trends at Getty Images, recently delivered a fascinating talk called Wonderlust: Tapping Into the Boundless Beauty of Nature, in which she discussed the growing trend of travel, nature, and the world beyond in today’s most popular imagery.
“It’s been a slow burn,” Steinthal says of The Infatuation’s success. “We’ve put in the time and work to consistently do whatever we can to get in front of new people to help us gradually grow.” Here, Steinthal, now Co-founder and CRO of The Infatuation and a #ThinkContent 2017 speaker, shares what they did to get it so right.
Navigating that evolution from a traditional B2B business model is a little trickier than simply throwing up a website on top of homegrown or cobbled-together back-end technology. Never fear, we’ve rounded some of the best pearls of wisdom from four B2B influencers to help motivate you when the going gets tough.
eMarketer estimates that by the end of this year, the number of millennials viewing digital videos will reach 77 million – 92% of all millennial internet users combined – and only continue to rise. Sure, the age group may be watching more videos than any other, and the numbers are certainly compelling – but, unfortunately, not the ones that matter.
Nordstrom is no stranger to innovation. For years, the company’s been ahead of the pack, consistently investing in technological and digital advancements as they become available, paired, of course, with a solid reputation for extraordinary customer experience and service. The result? Steady growth, outstanding levels of engagement, and success – lots and lots of it.
The brilliant campaign is sending shockwaves through the industry with its (in this day and age) truly revolutionary standpoint: instead of shopping, go enjoy nature with your family and friends on your day off.
It’s a great excuse to have some fun, even at work, but there’s something more to it that gets people so truly excited and engaged. The National Retail Federation (NRF) has reported that more than 157 million Americans (that’s 64% of the population) anticipate celebrating in some way on the 31st, with spending expected to reach a cool $6.9 billion.
Increasingly accumulating and advanced data and technology are swiftly and continuously changing the customer experience environment as markets, business, needs, and regulations continue to evolve. It’s up to us to keep up and ahead of the curve if we want to be recognized as industry leaders – and successful ones at that.
Accepting the reality, potential, and power of digital transformation is all well and good, but without advocating and committing to truly supporting change and innovation within your organization, youre not going to get very far. Its a matter that boils down to culture.